A founder who never has to wonder what to post.
A competitive-intelligence content engine for a real-estate brand.
- Daily scripts and carousels, ready to post
- Built from what's already performing in her niche
- Written in her voice, from her buyers' real words
- She just posts, never starting from a blank page
The challenge
Mercury Living Property runs on Instagram. The founder generates her leads there, which means she needs a steady stream of ideas and scripts, every single day. Every post started with a blank page and a guess about what would actually land.
What I built
A knowledge base
Her voice, her brand and her ideal client, plus the recordings of her real sales calls. That gives the system her buyers' actual objections, fears and desires, so the content speaks to them directly.
The competitive-intelligence engine
It scans the top accounts in her space and finds the outliers, the posts pulling far more views than their follower count should allow. Then it reverse-engineers why: the hook, the storyline, what holds attention. It hands back ideas already shaped to her brand.
The carousel engine
From a single sheet to a finished, on-brand carousel: the script is written, dropped into her Canva template, and the caption is drafted. I approve every piece before anything goes out.
The result
Every day used to start with a guess. Now it starts with a script built from what's already working in her niche, written in her voice. She reviews, and she posts. That's the whole job.
“If you're looking for an A-player, you've found her. She is extremely focused, methodical and organised. For a busy founder spinning multiple plates, she helps me provide briefs and feedback without overwhelm. No idea is too small, and we always find a way to create it.”Angelica Sacrepaye · Founder, Mercury Living Property